NEW COLLAB: INTRODUCING ENGINEERED GARMENTS x GOLA AW23

British heritage brand Gola partnered with Engineered Garments to re-launch an archived design from Gola's 2005 centenary collection, and LABEL PR loved introducing the collaboration to tastemakers.

Immediately identified by its Gola wingflash, the Sentry shoe combines the brand's classic detailing with Engineered Garments' minimalist approach for a modernised classic.

Available for AW23, the Sentry was re-discovered by Engineered Garments' founder Daiki Suzuki while searching for heritage trainer options - and so the partnership with Gola was reignited. LABEL PR introduced Sentry to key press and style influencers ahead of the September drop with an exclusive preview and limited gifting schedule which created intrigue and saw great style focussed content for Gola around the unveiling of the shoe.

Originally launched to celebrate Gola’s centenary year in 2005, Sentry was produced in limited numbers throughout that year and then archived. The style has been handpicked by Engineered Garments and as part of this special collaboration is available in three self-colour options, to a custom specification.