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GOING FOR GOLD WITH REGATTA’S SPORTS DAY

As lockdown stretches on and milestones come and go, LABEL worked with Regatta Great Outdoors to ensure one key date in the school calendars of children everywhere wouldn’t go unmarked. Ready, set, go… for the #RegattaSportsDayWith a brief to deliver lively and family focussed content, LABEL co-ordinated the campaign to work with influencers who have long standing relationships with the brand as well as new faces; with the aim to create a triumphant sports day to get everyone involved and out and about in the fresh air.LABEL firstly produced a fun-filled games guide to recreate traditional sports day races using Regatta products. These were shared with influencers along with the brand products to host a nostalgic event at home. Our...

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MAKING MEMORIES WITH THE GREAT REGATTA DEN BUILD

For those of us on the lookout for adventures during lockdown, LABEL and Regatta Great Outdoors launched The Great Regatta Den Build. Letting everyone’s imaginations take them as far as they can go, the campaign brought together families looking to entertain the children, learn new skills and spend time together in the outdoors. LABEL worked with three incredible family influencers to showcase their dens made using Regatta products and things found in and around the home. The campaign saw Adanna David, Rachaele of Part Time Working Mummy and Emma the ‘Brummy Mummy of 2’ all get stuck in. With a combined Instagram reach of over 609k, average engagement rate of five percent and a total of 14 posts from the...

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Social media in lockdown

The past few years, social media has experienced many changes keeping marketeers and PRs on their toes. From the introduction to IGTV, Instagram Stories and popularity of TikTok and Twitch, the ways of creating and reaching audiences has expanded. With this, we also saw a rise in negativity across social media. People began to turn ‘off’ due to hard sells and poorly placed sponsored posts, while trolls and cancel culture seeped into all aspects of social. Digital marketing can be a difficult place to navigate in search of guaranteed success especially due to changing algorithms and engagement rates; However, as we’ve seen with the Covid-19 pandemic, digital connections are more important than ever. Sabrina Barr writing for The Independent hit...

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LABEL joins forces with Coppafeel

  LABEL has joined the fight with Coppafeel. Known and loved for their incredible approach to education and awareness of breast cancer, the charity has recruited the help of LABEL to support the next infamous seven day trek – which last year celebrated its tenth anniversary with Coppafeel ambassador Giovanna Fletcher as well as Frankie Bridge, Olivia Buckland, Alex Bowen, Candice Brown, Nadia Sawalha and 100 other trekkers take on the challenge across the Himalayas. One of LABEL’s favourite influencers INPO headed to the Himalayas as a trekker, decked out in our client Regatta Great Outdoors - the brand sponsored INPO (Vickie) by making a donation to Coppafeel to show their support. The LABEL team followed Vickie’s journey while she...

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