Amy Willerton announced as the new face of Proactiv

Skincare brand Proactiv+ launched Amy Willerton, a model and TV presenter as the latest brand ambassador. Willerton joins an alumnus of Proactiv+ celebrity faces including Katy Perry, Adam Levine, Nicole Scherzinger and Jorgie Porter. Label PR executed the launch of the collaboration, working with press and influencers to create a 360degree campaign.

Willerton said of her experience and being named as a Proactiv+ Ambassador:

“I’m overjoyed to share my Proactiv+ skincare journey. I’ve been using the brand’s range of products for many years. When this product was introduced to me it really did change my life because I know what having confidence through clear skin can do for your life.


I used so much makeup to cover up my blemishes, it was my comfort blanket. So, I think for me it really was learning how to take control of my skin that made the difference. A big part of that is learning to clean my skin properly. I only ever used to use facial wipes to clean my skin in the evenings and that doesn’t actually remove make up properly. What’s fantastic about Proactiv is that it is a simple system. You just follow the 3 steps to get rid of your current blemishes and also prevent new ones.”

Willerton’s long-standing experience with Proactiv+ made her the perfect choice for the brand.