Family outdoors


If you don’t already know the Steinacker family, you need to get yourself acquainted.

LABEL worked with Adanna and her team to create beautiful imagery of her family on behalf of Regatta Great Outdoors. The campaign focused on footwear and outerwear for children in winter and Adanna went above and beyond for the Regatta family campaign, showcasing how Regatta can be used for every day outdoor activities like walking in the woods, and heading to the park as well as traditional outdoor activities such as hiking, rambling, camping.

The successful campaign increased engagement and followers on Regatta’s own social channels and provided fantastic imagery for the brand to share themselves to their followers.


LABEL also worked with Mother of Five Boys, Ultimate Girl Gang, Izzy Judd and Clemmie Telford for further family focused posts on getting outdoors with their children and how Regatta Great Outdoors can make the experience fun, practical and show the style aspects of the pieces. 

The family influencer campaign has a reach of 11.6m just three months into the campaign, which worked predominantly on a gifting only basis.