Label PR were tasked by Footasylum Womens to launch their first ever standalone store in Leeds City Centre. Social media was already buzzing in anticipation of the luxury launch thanks to fabulous invites hidden inside 3D confetti balloons.
Key social influencers such as, Imogen Hudson and Layla Panam were driven to the event in a fleet of branded black cabs.
They joined influencers like Millie Cotton and Kitty Cowell in creating exclusive campaign content for the #FAmyway follow-up digital campaign on their social media channels.
A temporary Snapchat filter offered guests an exclusive behind the scenes access to the party and drove traffic to the brand’s social media channels. Guests threw shapes to a scorching set from DJ Snoochie between browsing the niche new collection by Footasylum Womens. A branded ice cream cart and candy floss machine kept everyone in high spirits while the Mark Hill Braid Bar offered personalised styling sessions to keep guests party looks on point.
We’re proud Label PR could help Footasylum Womens kickstart their new store in Leeds.