Brummy Mummy of 2

As lockdown stretches on and milestones come and go, LABEL worked with Regatta Great Outdoors to ensure one key date in the school calendars of children everywhere wouldn’t go unmarked. Ready, set, go… for the #RegattaSportsDay

With a brief to deliver lively and family focussed content, LABEL co-ordinated the campaign to work with influencers who have long standing relationships with the brand as well as new faces; with the aim to create a triumphant sports day to get everyone involved and out and about in the fresh air.

LABEL firstly produced a fun-filled games guide to recreate traditional sports day races using Regatta products. These were shared with influencers along with the brand products to host a nostalgic event at home. Our favourite games were the sleeping bag sack race and water bottle relay.

LABEL tasked Brummy Mummy of 2, Part Time Working Mummy and Bibiana Yetty to throw their own family sports day and share their experiences over a series of posts. Featuring the families wearing ‘team fleeces’ from Regatta, the content created answered the brief perfectly as it showcased families hosting their own sports day so their children wouldn’t miss out on the time-honoured tradition.

Reaching more than 500k across 23 Instagram posts, with an average engagement rate of six percent, the campaign was a winner!

Bibiana Yetty and family Bibiana Yetty and familyPart Time Working Mummy and family