Following a three-way competitive pitch women’s footwear retainer Moda in Pelle, has appointed Label PR to manage all UK press and publicity with a focus on influencer outreach and VIP services - alongside social media support.
Founded in 1975, Moda in Pelle has over 40 retail stores and concessions across the UK. Label PR has been tasked with increasing footfall and traffic to the brands stores and website www.modainpelle.com by delivering the brand’s key messages of quality, affordable luxury and stunning design, with a schedule of press and blogger activity, alongside a systematic VIP gifting campaign and targeted events.
We’re thrilled to have been appointed by a brand with such a strong heritage in footwear and design. With a varied product range, a newly launched website and growing portfolio of stockists which include House of Fraser, we’re eager to present Moda in Pelle to key Editors, influencers and VIPs. The campaign will begin immediately with a schedule of tactically planned activations targeting the affluent 25-54 female consumer.