LABEL PR UPLIFTS CLIENT ROSTER WITH BRAVISSIMO WIN


Label PR is proud to announce that it has been appointed by multi-channel lingerie retailer Bravissimo to handle all press and communications for the brand, including unveiling the brand’s new celebrity partnership for 2022.

As a household name, Bravissimo has been supporting women who are D-L cup for more than 25 yearswith 94 size options and 25 brands on offer across its 26 UK stores and at www.bravissimo.com. The brand is known for its award-winning lingerie, nightwear, swim,and sportswear. Almina Wilson, Label PR co-owner and Director said: “As an agency we’re looking forward to working with such a positive brand. The chemistry between our teams was clear from the outset and our work will focus on delivering this same high energy to all campaigns, which will always focus on great fit and helping women feel amazing.” Label PR and Bravissimo will partner across all press and influencer communications to deliver the brand ethos of positivity, inclusivity, and respect; as well as raise awareness for Bravissimo’s services which include the brand’s signature ‘no tape measure’ fitting service instores as well as innovative virtual fittings.Label PR will also lead on an exciting new celebrity fronted collection which will be announced in the coming weeks and launch to consumers in June 2022. Julie Austin, Bravissimo Marketing and Digital Director added: “As a business made up of 94% women, we’re excited to work with an all-female agency. Almina, Jessica and the team at Label PR will become an extension of Bravissimo’s in-house team, working together to achieve success that drives brand awareness of more than the Bravissimo name but also sharing and celebrating our values and customers experiences to help uplift one another. As a business we’re incredibly excited to begin and make 2022 our best year yet.” Bravissimo joins Label PR and other global brands on the agency’s roster such as Regatta Great Outdoors, Regatta Professional and Missguided Beauty, alongside the agency’s influencer management division which has worked with talent and brands across campaigns for Disney, Phillips, LEGO and Very.