Label PR worked with Lavish Alice to broker a unique partnership between the brand and fashion and lifestyle blogger Rosie Connolly-Quinn.
From beginning to end we loved working on this and seeing the campaign outperform all targets was the best part. As well as being a sell-out collection the partnership opened new avenues for the brand and saw them host an exclusive dinner to celebrate Rosie and everything the collaboration had achieved.
Rosie was thrilled to hear the brand wanted to collaborate all those months ago and she’s come so far in seeing her inspiration and ideas become reality. She said:
“I got an email and I was in the cinema with my kids and I don’t think I’ve ever replied to an email as quick as I did this one – it was a no brainer for me!”
The 15-piece capsule collection showcased Rosie’s glamorous and feminine style with pieces she loved and was a brilliantly authentic relationship between brand and influencer. Not only did the audience alignment match perfectly but Rosie was the picture-perfect fit for Lavish Alice; and her commitment to ensuring the huge success of her first collection was what really stood out for everyone involved. Congratulations Rosie and huge congrats to Lavish Alice too! Here’s the many more collections.