Live! activewear UK launch


To launch LIVE UK! with a bang, Label PR hosted an incredible event at the lavish terrace suite of The Soho Hotel for key fitness bloggers, press and influencers including Millie Mackintosh. It was the perfect intimate and relaxed atmosphere for viewing the exclusive new collection and introducing the brand.

The Brazilian born brand (known for making waves with some of our favourite Victoria Secret models) showcased their current collection over Caipirinhas and canapés while escaping the London rain as well as treating guests to a sneak peek of their Endless campaign which was shot in Punta Cana featuring the beautiful Nina Agdal.

With stores across Brazil, Miami and now a flagship on London's Kings Road, the activewear brand is the next one to watch.

The champagne flowed all night and it was a truly great celebration of putting LIVE! on the map across the pond! We even spotted Millie working out in her LIVE! active wear the following day.