For those of us on the lookout for adventures during lockdown, LABEL and Regatta Great Outdoors launched The Great Regatta Den Build. Letting everyone’s imaginations take them as far as they can go, the campaign brought together families looking to entertain the children, learn new skills and spend time together in the outdoors.
LABEL worked with three incredible family influencers to showcase their dens made using Regatta products and things found in and around the home. The campaign saw Adanna David, Rachaele of Part Time Working Mummy and Emma the ‘Brummy Mummy of 2’ all get stuck in. With a combined Instagram reach of over 609k, average engagement rate of five percent and a total of 14 posts from the three creators the campaign was a huge success.
The creative brief gave each of the influencers involved the basis for some truly engaging content and the feedback from them and their audiences saw positive sentiment increase of the brand and follower numbers too.
Users were also given the opportunity to win their own Regatta den building kit by showing off their den building plans which saw follower numbers and engagement increase for the brand’s social channels and some invaluable UGC as a result.
Here’s their creations and the smiles say it all. Get building your own den and share on Instagram using #TheGreatRegattaDenBuild