Mark Hill took over V Festival and made it the go-to girly styling destination, providing all things ombre, pink and glitter!
Through numerous design and development meetings, Label PR created a container concept, which allowed festival-goers to receive hair treatments in the custom built shipping container. Created for the brand in pink and orange ombre, the container travelled the nation to arrive at V Festival for a manic two day style stop-off.
Label PR pulled on their steel toecap boots and hard hats for this project. From site visits to health and safety we had it covered. Providing V Festival with all the relevant documentation and assessments, we were able to ensure Mark Hill were fit to pass the test.
In the run up to the event Label PR set up a series of social media competitions to excite followers and give them a chance to win tickets to V Festival. With the key focus of growing the social media channels and to generate brand awareness, all three competitions had hundreds of entries all wanting to attend the Mark Hill V Festival fun!
Face of the brand, Charlotte Crosby and friends, were invited to join team Mark Hill for the V Festival weekend and to hang out in their own designated VIP area.
Charlotte interacted with the crowds using her own branded megaphone to cheer and pull in the fans. Taking things one step further, Charlotte became a stylist on the stand, glitter rooting the customers hair! Hosting several meet and greets, over the two-day event, fans were able to have their photo taken against with the official Mark Hill photographer which were later uploaded to Facebook for guests to download.
The event was a massive success for the brand across the board.
Click here to see Charlotte's video of her time at V Fest.
The activation such a success, the containers were moved to Boots HQ for a Mark Hill brand day.