Proactiv announces Kendal Jenner

Skincare brand Proactiv announced Keeping Up with the Kardashian star Kendall Jenner as the latest global ambassador of the brand. Having struggled with her skin during her teens, Kendall is now an avid fan of the Proactiv skincare brand, with the Amazonian Purifying Mask, Green Tea Moisturiser and Charcoal Cleansing Brush three of her key favourite products.

“We went through an extensive process with Kendall before the contract was signed where she used the product, commented on her results, collaborated with us and made sure that this was a product that worked for her,” Marc Kravets, general manager of Proactiv.

LABEL PR are excited to be working on the Kendall Jenner UK launch.