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WELCOME TO THE REGATTA FAMILY, GIOVANNA!

Last night the agency celebrated in style to welcome Giovanna Fletcher to the Regatta Great Outdoors family with an exclusive London launch event.   The Label PR team was out in force to deliver a beautifully styled dinner for Gi’s first collection for the UK outdoor retailer. A stunning table greeted guests featuring raw seasonal fruit and vegetables to echo the campaign shoot’s country house concepts. Place settings on freshly made jam jars using foraged fruit made a great conversation starter for everyone taking their seat and the party went on into the evening.   The Autumn/Winter pieces include eight must-have coats which were displayed to guests in The Chapel Room at Arber House, followed by a delicious sit-down meal...

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GOLA JOINS THE LABEL PR FAMILY

We’re celebrating a new arrival at Label HQ! We are so pleased to reveal that we’ve been appointed to handle all UK PR relations for global footwear and accessories brand Gola across its women’s, men’s, and kids’ ranges.    After a creative pitch we couldn’t be happier to be working with such a renowned brand known for its quality and heritage– and to get our hands on pairs of all the new launches for Spring/Summer 2022.    We’re hitting the ground running and we’ll be working on standout creative mailers, events, consumer public relations and managing all press office activity, including day-to-day media and VIP enquiries, and sample management– all with a spring in our step because we’re working with a brand we’ve loved for years and a team who...

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ROCHELLE HUMES X REGATTA SS22 LAUNCH DINNER

Tonight Rochelle Humes celebrated the exclusive launch of her SS22 collection with British outdoor retailer Regatta Great Outdoors. Hosting a lavish dinner at SPRING, Somerset House with fashion editors, the TV presenter unveiled her second eight-piece edit of jackets and coats. Rochelle introduced her spring summer collection which includes seaside inspired pieces in classic navy and white with accents of zesty orange.   Rochelle said: “Working on a second season with Regatta has been a dream. The shoot in Cornwall really gave us a chance to road-test the collection as we had rain, shine, and rain again – but that makes me love my range even more because I speak from experience that I’ve tested and absolutely love the eight...

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Rochelle x Regatta AW21 Mailer Drop

To celebrate Rochelle Humes x Regatta AW21 collection we created a bespoke blue/green velvet box, embossed with the recipients’ initials chained up to contain the big reveal! This mailer captured all of our recipient's attention and kept them guessing what's inside!   Around the box was a gold chunky chain with a padlock and notecard explaining the concept and an envelope containing the key to open. Once inside the velvet gift box, recipients found a wrapped Rochelle Humes x Regatta jacket, a bottle of champagne, look book and notecard.  

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MISSGUIDED BEAUTY IS DOUBLING DOWN!

Global make-up brand Missguided Beauty has partnered with Daisy and Phoebe Tomlinson as brand ambassadors–a deal brokered by Label PR. Following on from its successful nationwide launch in Superdrug stores in March 2021, Missguided Beauty has named twin models and influencers Daisy and PhoebeTomlinson as brand ambassadors. With a combined audience of 2.3 million across Instagram, both will work to showcase products, tutorials and new ranges launching in time for Christmas. LabelPR will lead the press and influencer campaign for the brand. Known for its commitment to diversity plus being vegan and cruelty-free, Missguided Beauty offers 148 products across the range including its celebrated Demi-Matte Foundation, which is available in 25 diverse shades. Missguided Beauty is available at Superdrug stores across the UK as well as on the flagship brand’s website Missguided.co.uk. Label PR will...

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