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Lavish Alice x Rosie Connolly-Quinn

Label PR worked with Lavish Alice to broker a unique partnership between the brand and fashion and lifestyle blogger Rosie Connolly-Quinn. From beginning to end we loved working on this and seeing the campaign outperform all targets was the best part. As well as being a sell-out collection the partnership opened new avenues for the brand and saw them host an exclusive dinner to celebrate Rosie and everything the collaboration had achieved. Rosie was thrilled to hear the brand wanted to collaborate all those months ago and she’s come so far in seeing her inspiration and ideas become reality. She said: “I got an email and I was in the cinema with my kids and I don’t think I’ve ever...

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Launching The Alesha Edit

Label PR invited key journalists and influencers alike to come and celebrate the launch of The Alesha Edit with Regatta Great Outdoors - a collection of 6 luxury jackets for AW18. Alesha Dixon hosted a fun and lively dinner at The Boundary Rooftop Terrace, while guests were able to mingle in the sunshine, peruse the collection and pose for the obligatory selfie in front of the step and repeat board with Alesha of course. Our photographer Tom was on hand to capture the evening, while guests sipped cocktails and fizz while the sun went down. Thank you to everyone who came and made the event a huge success. #TheAleshaEdit

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AW18 Regatta launch

Label PR hosted a successful drop in AW18 press launch to showcase Regatta Great Outdoors men’s, women’s and children’s collection at one of our favourite spa venues, Cowshed! Journalists were offered a variety of treatments including manicures, pedicures, LED facials, massages which obvioulsy went down a treat. Before and after their treatment the guests were shown the collections over a tasty breakfast and Label PR were able to catch up with key contacts on upcoming features. The event was oversubscribed with attendees from Harper’s Bazaar, Stylist, Mail Online, Cosmopolitan, Sunday Times Style coming down to see Regatta’s latest products leading to multiple coverage opportunities. Thank you Cowshed for having us! It was a fantastic event as always and a great...

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Curvissa's AW influencer launch

Floral decor to die for, the most Instagram worthy venue, afternoon tea and the Curvissa autumn winter collection to be unveiled. What is not to love? From the table decoration, to the iconic view overlooking St. Pauls Cathedral, every intricate detail was in place to give guests a sense of the new season, key pieces and inspiration for the brands campaign. If any venue was meant for Instagram, it was this one! As the bloggers and press started arriving, everybody caught up with each other and the constant giggling and clinking of prosecco glasses became contagious, so much so, Instagram stories had an endless influx of content and social media was overrun with brand mentions, incredible snaps of the collection and...

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Footasylum Womens opens flagship store

Label PR were tasked by Footasylum Womens to launch their first ever standalone store in Leeds City Centre. Social media was already buzzing in anticipation of the luxury launch thanks to fabulous invites hidden inside 3D confetti balloons. Key social influencers such as, Imogen Hudson and Layla Panam were driven to the event in a fleet of branded black cabs. They joined influencers like Millie Cotton and Kitty Cowell in creating exclusive campaign content for the #FAmyway follow-up digital campaign on their social media channels. A temporary Snapchat filter offered guests an exclusive behind the scenes access to the party and drove traffic to the brand’s social media channels. Guests threw shapes to a scorching set from DJ Snoochie between browsing the...

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