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WELCOME TO THE REGATTA FAMILY, GIOVANNA!

Last night the agency celebrated in style to welcome Giovanna Fletcher to the Regatta Great Outdoors family with an exclusive London launch event.   The Label PR team was out in force to deliver a beautifully styled dinner for Gi’s first collection for the UK outdoor retailer. A stunning table greeted guests featuring raw seasonal fruit and vegetables to echo the campaign shoot’s country house concepts. Place settings on freshly made jam jars using foraged fruit made a great conversation starter for everyone taking their seat and the party went on into the evening.   The Autumn/Winter pieces include eight must-have coats which were displayed to guests in The Chapel Room at Arber House, followed by a delicious sit-down meal...

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ROCHELLE HUMES X REGATTA SS22 LAUNCH DINNER

Tonight Rochelle Humes celebrated the exclusive launch of her SS22 collection with British outdoor retailer Regatta Great Outdoors. Hosting a lavish dinner at SPRING, Somerset House with fashion editors, the TV presenter unveiled her second eight-piece edit of jackets and coats. Rochelle introduced her spring summer collection which includes seaside inspired pieces in classic navy and white with accents of zesty orange.   Rochelle said: “Working on a second season with Regatta has been a dream. The shoot in Cornwall really gave us a chance to road-test the collection as we had rain, shine, and rain again – but that makes me love my range even more because I speak from experience that I’ve tested and absolutely love the eight...

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Regatta x Coppafeel! partner up for 2022

Regatta Great Outdoors is to sponsor CoppaFeel’s two treks this year. The first trek is taking place in Pembrokeshire, Wales in June where Giovanna Fletcher and her fellow team leaders and trekkers spend five days covering approximately 100km; and the second trek will the trekkers make the trip to the Sahara in November.   CoppaFeel! is the first breast cancer charity in the UK to solely create awareness amongst young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. Giovanna Fletcher is their charity ambassador and at Label PR we worked with CoppaFeel!, Giovanna and Regatta to create multiple social media posts to promote the trek and increase donations to the...

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Lavish Alice x Rosie Connolly-Quinn

Label PR worked with Lavish Alice to broker a unique partnership between the brand and fashion and lifestyle blogger Rosie Connolly-Quinn. From beginning to end we loved working on this and seeing the campaign outperform all targets was the best part. As well as being a sell-out collection the partnership opened new avenues for the brand and saw them host an exclusive dinner to celebrate Rosie and everything the collaboration had achieved. Rosie was thrilled to hear the brand wanted to collaborate all those months ago and she’s come so far in seeing her inspiration and ideas become reality. She said: “I got an email and I was in the cinema with my kids and I don’t think I’ve ever...

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Launching The Alesha Edit

Label PR invited key journalists and influencers alike to come and celebrate the launch of The Alesha Edit with Regatta Great Outdoors - a collection of 6 luxury jackets for AW18. Alesha Dixon hosted a fun and lively dinner at The Boundary Rooftop Terrace, while guests were able to mingle in the sunshine, peruse the collection and pose for the obligatory selfie in front of the step and repeat board with Alesha of course. Our photographer Tom was on hand to capture the evening, while guests sipped cocktails and fizz while the sun went down. Thank you to everyone who came and made the event a huge success. #TheAleshaEdit

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