News — Experiential RSS

Footasylum Womens opens flagship store

Label PR were tasked by Footasylum Womens to launch their first ever standalone store in Leeds City Centre. Social media was already buzzing in anticipation of the luxury launch thanks to fabulous invites hidden inside 3D confetti balloons. Key social influencers such as, Imogen Hudson and Layla Panam were driven to the event in a fleet of branded black cabs. They joined influencers like Millie Cotton and Kitty Cowell in creating exclusive campaign content for the #FAmyway follow-up digital campaign on their social media channels. A temporary Snapchat filter offered guests an exclusive behind the scenes access to the party and drove traffic to the brand’s social media channels. Guests threw shapes to a scorching set from DJ Snoochie between browsing the...

Continue reading

Mark Hill lands at V Fest

Mark Hill took over V Festival and made it the go-to girly styling destination, providing all things ombre, pink and glitter! Through numerous design and development meetings, Label PR created a container concept, which allowed festival-goers to receive hair treatments in the custom built shipping container. Created for the brand in pink and orange ombre, the container travelled the nation to arrive at V Festival for a manic two day style stop-off.Label PR pulled on their steel toecap boots and hard hats for this project. From site visits to health and safety we had it covered. Providing V Festival with all the relevant documentation and assessments, we were able to ensure Mark Hill were fit to pass the test.In the...

Continue reading