News — Influencers RSS



GOING FOR GOLD WITH REGATTA’S SPORTS DAY

As lockdown stretches on and milestones come and go, LABEL worked with Regatta Great Outdoors to ensure one key date in the school calendars of children everywhere wouldn’t go unmarked. Ready, set, go… for the #RegattaSportsDayWith a brief to deliver lively and family focussed content, LABEL co-ordinated the campaign to work with influencers who have long standing relationships with the brand as well as new faces; with the aim to create a triumphant sports day to get everyone involved and out and about in the fresh air.LABEL firstly produced a fun-filled games guide to recreate traditional sports day races using Regatta products. These were shared with influencers along with the brand products to host a nostalgic event at home. Our...

Continue reading



MAKING MEMORIES WITH THE GREAT REGATTA DEN BUILD

For those of us on the lookout for adventures during lockdown, LABEL and Regatta Great Outdoors launched The Great Regatta Den Build. Letting everyone’s imaginations take them as far as they can go, the campaign brought together families looking to entertain the children, learn new skills and spend time together in the outdoors. LABEL worked with three incredible family influencers to showcase their dens made using Regatta products and things found in and around the home. The campaign saw Adanna David, Rachaele of Part Time Working Mummy and Emma the ‘Brummy Mummy of 2’ all get stuck in. With a combined Instagram reach of over 609k, average engagement rate of five percent and a total of 14 posts from the...

Continue reading



Social media in lockdown

The past few years, social media has experienced many changes keeping marketeers and PRs on their toes. From the introduction to IGTV, Instagram Stories and popularity of TikTok and Twitch, the ways of creating and reaching audiences has expanded. With this, we also saw a rise in negativity across social media. People began to turn ‘off’ due to hard sells and poorly placed sponsored posts, while trolls and cancel culture seeped into all aspects of social. Digital marketing can be a difficult place to navigate in search of guaranteed success especially due to changing algorithms and engagement rates; However, as we’ve seen with the Covid-19 pandemic, digital connections are more important than ever. Sabrina Barr writing for The Independent hit...

Continue reading



Family outdoors

If you don’t already know the Steinacker family, you need to get yourself acquainted.LABEL worked with Adanna and her team to create beautiful imagery of her family on behalf of Regatta Great Outdoors. The campaign focused on footwear and outerwear for children in winter and Adanna went above and beyond for the Regatta family campaign, showcasing how Regatta can be used for every day outdoor activities like walking in the woods, and heading to the park as well as traditional outdoor activities such as hiking, rambling, camping. The successful campaign increased engagement and followers on Regatta’s own social channels and provided fantastic imagery for the brand to share themselves to their followers. LABEL also worked with Mother of Five Boys,...

Continue reading



Lavish Alice x Rosie Connolly-Quinn

Label PR worked with Lavish Alice to broker a unique partnership between the brand and fashion and lifestyle blogger Rosie Connolly-Quinn. From beginning to end we loved working on this and seeing the campaign outperform all targets was the best part. As well as being a sell-out collection the partnership opened new avenues for the brand and saw them host an exclusive dinner to celebrate Rosie and everything the collaboration had achieved. Rosie was thrilled to hear the brand wanted to collaborate all those months ago and she’s come so far in seeing her inspiration and ideas become reality. She said: “I got an email and I was in the cinema with my kids and I don’t think I’ve ever...

Continue reading