News — Influencers RSS



Social media in lockdown

The past few years, social media has experienced many changes keeping marketeers and PRs on their toes. From the introduction to IGTV, Instagram Stories and popularity of TikTok and Twitch, the ways of creating and reaching audiences has expanded. With this, we also saw a rise in negativity across social media. People began to turn ‘off’ due to hard sells and poorly placed sponsored posts, while trolls and cancel culture seeped into all aspects of social. Digital marketing can be a difficult place to navigate in search of guaranteed success especially due to changing algorithms and engagement rates; However, as we’ve seen with the Covid-19 pandemic, digital connections are more important than ever. Sabrina Barr writing for The Independent hit...

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Family outdoors

If you don’t already know the Steinacker family, you need to get yourself acquainted.LABEL worked with Adanna and her team to create beautiful imagery of her family on behalf of Regatta Great Outdoors. The campaign focused on footwear and outerwear for children in winter and Adanna went above and beyond for the Regatta family campaign, showcasing how Regatta can be used for every day outdoor activities like walking in the woods, and heading to the park as well as traditional outdoor activities such as hiking, rambling, camping. The successful campaign increased engagement and followers on Regatta’s own social channels and provided fantastic imagery for the brand to share themselves to their followers. LABEL also worked with Mother of Five Boys,...

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Lavish Alice x Rosie Connolly-Quinn

Label PR worked with Lavish Alice to broker a unique partnership between the brand and fashion and lifestyle blogger Rosie Connolly-Quinn. From beginning to end we loved working on this and seeing the campaign outperform all targets was the best part. As well as being a sell-out collection the partnership opened new avenues for the brand and saw them host an exclusive dinner to celebrate Rosie and everything the collaboration had achieved. Rosie was thrilled to hear the brand wanted to collaborate all those months ago and she’s come so far in seeing her inspiration and ideas become reality. She said: “I got an email and I was in the cinema with my kids and I don’t think I’ve ever...

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Proactiv announces Kendal Jenner

Skincare brand Proactiv announced Keeping Up with the Kardashian star Kendall Jenner as the latest global ambassador of the brand. Having struggled with her skin during her teens, Kendall is now an avid fan of the Proactiv skincare brand, with the Amazonian Purifying Mask, Green Tea Moisturiser and Charcoal Cleansing Brush three of her key favourite products. “We went through an extensive process with Kendall before the contract was signed where she used the product, commented on her results, collaborated with us and made sure that this was a product that worked for her,” Marc Kravets, general manager of Proactiv. LABEL PR are excited to be working on the Kendall Jenner UK launch. www.proactiv.co.uk

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Influencer Testimonials

Natalie Winter “I worked with Label PR on a project for Footasylum Womens, which involved doing a shoot with the brand and an interview. I thought it was lovely that the girls from Label PR actually came to the shoot rather than just setting me up to meet the brand. I found them very professional whilst also being friendly and fun, they made me feel comfortable straight away. I would love to work with them again, I had so much fun on the project!”   Just Skai The team at Label PR are in regular contact with me for various projects including my recent collaboration on the Proactiv+ Influencer Community campaign, which was over six months of working on events and...

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