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Put influencers to work

Whether they are sitting in the front row at London Fashion Week, fronting a campaign on social media or attending VIP launch events, the IT crowd of influencers are number one on the list for any millennial brand. Rewind three or four years and it all seemed so simple, when a gift package was used as a form of payment and, in turn, social following, traffic and sales peaked! Fast forward to 2017 and top tier bloggers are earning hundreds of thousands of pounds for a single Instagram post. Influencers are shaping the future and customer purchasing habits. And although many marketers understand the need for them, the first question often asked by brands is, what is our return on...

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