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MISSGUIDED BEAUTY NEW PRODUCT LAUNCH

Self-love ✔️ Strength ✔️ Confidence ✔️ BROW GAME, we have got you covered. When new client, Missguided Beauty tasked us to launch their epic new brow product Come @ Me Brow Balm, we knew exactly how to make an impact. With the focus on feeling at your best and appreciating strength in all its forms, we set to work creating a mailer that ticked all the boxes. We love turning our vision into a reality and we were able to launch the Come @ Me Brow Balm to some of our favourite beauty influencers. They all received a signature pink gym bag filled with everything you need to feel as strong and confident as your brow game. Branded yoga blocks,...

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Social media in lockdown

The past few years, social media has experienced many changes keeping marketeers and PRs on their toes. From the introduction to IGTV, Instagram Stories and popularity of TikTok and Twitch, the ways of creating and reaching audiences has expanded. With this, we also saw a rise in negativity across social media. People began to turn ‘off’ due to hard sells and poorly placed sponsored posts, while trolls and cancel culture seeped into all aspects of social. Digital marketing can be a difficult place to navigate in search of guaranteed success especially due to changing algorithms and engagement rates; However, as we’ve seen with the Covid-19 pandemic, digital connections are more important than ever. Sabrina Barr writing for The Independent hit...

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LABEL joins forces with Coppafeel

  LABEL has joined the fight with Coppafeel. Known and loved for their incredible approach to education and awareness of breast cancer, the charity has recruited the help of LABEL to support the next infamous seven day trek – which last year celebrated its tenth anniversary with Coppafeel ambassador Giovanna Fletcher as well as Frankie Bridge, Olivia Buckland, Alex Bowen, Candice Brown, Nadia Sawalha and 100 other trekkers take on the challenge across the Himalayas. One of LABEL’s favourite influencers INPO headed to the Himalayas as a trekker, decked out in our client Regatta Great Outdoors - the brand sponsored INPO (Vickie) by making a donation to Coppafeel to show their support. The LABEL team followed Vickie’s journey while she...

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Regatta helps Sport Relief celebs raise millions for charity

We loved playing a small part in the incredible 2020 Sport Relief fundraising efforts. Our brands helped in numerous ways, but our favourite has to be Regatta Great Outdoors’ incredible support of Jo Whiley and her BBC Radio 2 teammates Reverend Kate Bottley and Richie Anderson (and a few other famous faces along the way) who tackled an extremely demanding three-day triathlon challenge to raise money for the charity.  Jo and the team loved their gifted Regatta fleeces and waterproof coats as they battled wind, rain and even sleet as they ran, swam and cycled around the country. Rather them than us! Regatta was seen on BBC1, across social media and had a special shout out from the charity on its...

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