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Social media in lockdown

The past few years, social media has experienced many changes keeping marketeers and PRs on their toes. From the introduction to IGTV, Instagram Stories and popularity of TikTok and Twitch, the ways of creating and reaching audiences has expanded. With this, we also saw a rise in negativity across social media. People began to turn ‘off’ due to hard sells and poorly placed sponsored posts, while trolls and cancel culture seeped into all aspects of social. Digital marketing can be a difficult place to navigate in search of guaranteed success especially due to changing algorithms and engagement rates; However, as we’ve seen with the Covid-19 pandemic, digital connections are more important than ever. Sabrina Barr writing for The Independent hit...

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LABEL joins forces with Coppafeel

  LABEL has joined the fight with Coppafeel. Known and loved for their incredible approach to education and awareness of breast cancer, the charity has recruited the help of LABEL to support the next infamous seven day trek – which last year celebrated its tenth anniversary with Coppafeel ambassador Giovanna Fletcher as well as Frankie Bridge, Olivia Buckland, Alex Bowen, Candice Brown, Nadia Sawalha and 100 other trekkers take on the challenge across the Himalayas. One of LABEL’s favourite influencers INPO headed to the Himalayas as a trekker, decked out in our client Regatta Great Outdoors - the brand sponsored INPO (Vickie) by making a donation to Coppafeel to show their support. The LABEL team followed Vickie’s journey while she...

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Regatta helps Sport Relief celebs raise millions for charity

We loved playing a small part in the incredible 2020 Sport Relief fundraising efforts. Our brands helped in numerous ways, but our favourite has to be Regatta Great Outdoors’ incredible support of Jo Whiley and her BBC Radio 2 teammates Reverend Kate Bottley and Richie Anderson (and a few other famous faces along the way) who tackled an extremely demanding three-day triathlon challenge to raise money for the charity.  Jo and the team loved their gifted Regatta fleeces and waterproof coats as they battled wind, rain and even sleet as they ran, swam and cycled around the country. Rather them than us! Regatta was seen on BBC1, across social media and had a special shout out from the charity on its...

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Blue Steel - Schofe rocks Regatta

The TV icon that is Phil Schofield showed off why he gets the big bucks on ITV This Morning showcasing Regatta Great Outdoors’s debut Navy ‘Voltera’ Heated Jacket on the show’s catwalk. Enamoured by the technology, Phil scooped up the jacket from fashion presenter Lisa Snowdon slipping it on and strutting his stuff. Thanks Phil, we loved it! Click here to see the clip.  _______ Regatta Great Outdoors brought battery powered heated jackets to the high street for autumn winter ‘19. Available for men and women, the waterproof jackets keep you toasty and dry with just a touch of a button for up to six hours – and all you need is a USB! The women’s Voltera is a luxurious insulated waterproof...

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