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WELCOME TO THE REGATTA FAMILY, GIOVANNA!

Last night the agency celebrated in style to welcome Giovanna Fletcher to the Regatta Great Outdoors family with an exclusive London launch event.   The Label PR team was out in force to deliver a beautifully styled dinner for Gi’s first collection for the UK outdoor retailer. A stunning table greeted guests featuring raw seasonal fruit and vegetables to echo the campaign shoot’s country house concepts. Place settings on freshly made jam jars using foraged fruit made a great conversation starter for everyone taking their seat and the party went on into the evening.   The Autumn/Winter pieces include eight must-have coats which were displayed to guests in The Chapel Room at Arber House, followed by a delicious sit-down meal...

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The Queens Green Canopy

Label PR worked with Regatta Great Outdoors to celebrate The Queen’s Platinum Jubilee. The Queen’s Green Canopy (QGC) is a unique tree planting initiative created to mark Her Majesty’s Platinum Jubilee in 2022 which invites people from across the United Kingdom to “Plant a Tree for the Jubilee.” As a Platinum Sponsor of The Queen’s Green Canopy, The Regatta Group organised staff volunteers to do tree planting sessions in February and March in areas of Greater Manchester that needed it the most. Additionally, they supported local primary schools to help them plant their own trees, to benefit themselves and pupils to come. In the spirit of the QGC initiative, to create a legacy in honour of The Queen, The Regatta Group is also encouraging others to plant a tree of their own and continues to do so....

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ROCHELLE HUMES X REGATTA SS22 LAUNCH DINNER

Tonight Rochelle Humes celebrated the exclusive launch of her SS22 collection with British outdoor retailer Regatta Great Outdoors. Hosting a lavish dinner at SPRING, Somerset House with fashion editors, the TV presenter unveiled her second eight-piece edit of jackets and coats. Rochelle introduced her spring summer collection which includes seaside inspired pieces in classic navy and white with accents of zesty orange.   Rochelle said: “Working on a second season with Regatta has been a dream. The shoot in Cornwall really gave us a chance to road-test the collection as we had rain, shine, and rain again – but that makes me love my range even more because I speak from experience that I’ve tested and absolutely love the eight...

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Regatta x Coppafeel! partner up for 2022

Regatta Great Outdoors is to sponsor CoppaFeel’s two treks this year. The first trek is taking place in Pembrokeshire, Wales in June where Giovanna Fletcher and her fellow team leaders and trekkers spend five days covering approximately 100km; and the second trek will the trekkers make the trip to the Sahara in November.   CoppaFeel! is the first breast cancer charity in the UK to solely create awareness amongst young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. Giovanna Fletcher is their charity ambassador and at Label PR we worked with CoppaFeel!, Giovanna and Regatta to create multiple social media posts to promote the trek and increase donations to the...

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Rochelle x Regatta AW21 Mailer Drop

To celebrate Rochelle Humes x Regatta AW21 collection we created a bespoke blue/green velvet box, embossed with the recipients’ initials chained up to contain the big reveal! This mailer captured all of our recipient's attention and kept them guessing what's inside!   Around the box was a gold chunky chain with a padlock and notecard explaining the concept and an envelope containing the key to open. Once inside the velvet gift box, recipients found a wrapped Rochelle Humes x Regatta jacket, a bottle of champagne, look book and notecard.  

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