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GOING FOR GOLD WITH REGATTA’S SPORTS DAY

As lockdown stretches on and milestones come and go, LABEL worked with Regatta Great Outdoors to ensure one key date in the school calendars of children everywhere wouldn’t go unmarked. Ready, set, go… for the #RegattaSportsDayWith a brief to deliver lively and family focussed content, LABEL co-ordinated the campaign to work with influencers who have long standing relationships with the brand as well as new faces; with the aim to create a triumphant sports day to get everyone involved and out and about in the fresh air.LABEL firstly produced a fun-filled games guide to recreate traditional sports day races using Regatta products. These were shared with influencers along with the brand products to host a nostalgic event at home. Our...

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MAKING MEMORIES WITH THE GREAT REGATTA DEN BUILD

For those of us on the lookout for adventures during lockdown, LABEL and Regatta Great Outdoors launched The Great Regatta Den Build. Letting everyone’s imaginations take them as far as they can go, the campaign brought together families looking to entertain the children, learn new skills and spend time together in the outdoors. LABEL worked with three incredible family influencers to showcase their dens made using Regatta products and things found in and around the home. The campaign saw Adanna David, Rachaele of Part Time Working Mummy and Emma the ‘Brummy Mummy of 2’ all get stuck in. With a combined Instagram reach of over 609k, average engagement rate of five percent and a total of 14 posts from the...

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Family outdoors

If you don’t already know the Steinacker family, you need to get yourself acquainted.LABEL worked with Adanna and her team to create beautiful imagery of her family on behalf of Regatta Great Outdoors. The campaign focused on footwear and outerwear for children in winter and Adanna went above and beyond for the Regatta family campaign, showcasing how Regatta can be used for every day outdoor activities like walking in the woods, and heading to the park as well as traditional outdoor activities such as hiking, rambling, camping. The successful campaign increased engagement and followers on Regatta’s own social channels and provided fantastic imagery for the brand to share themselves to their followers. LABEL also worked with Mother of Five Boys,...

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Blue Steel - Schofe rocks Regatta

The TV icon that is Phil Schofield showed off why he gets the big bucks on ITV This Morning showcasing Regatta Great Outdoors’s debut Navy ‘Voltera’ Heated Jacket on the show’s catwalk. Enamoured by the technology, Phil scooped up the jacket from fashion presenter Lisa Snowdon slipping it on and strutting his stuff. Thanks Phil, we loved it! Click here to see the clip.  _______ Regatta Great Outdoors brought battery powered heated jackets to the high street for autumn winter ‘19. Available for men and women, the waterproof jackets keep you toasty and dry with just a touch of a button for up to six hours – and all you need is a USB! The women’s Voltera is a luxurious insulated waterproof...

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The Alesha Edit x Regatta

Alesha Dixon has teamed up with Regatta Great Outdoors to create an exclusive fashion Edit of six opulent coats and must have jackets – making the ultimate collection for the emerging AW18 coat trends. The Alesha Edit is made up of six luxury coats and jackets all infused with Alesha’s modern twist, incorporating high shine fabrics and luxurious faux fur in rich tones of deep navy, bold burgundy, winter white and timeless black. Inspired by Alesha’s love of fashion and spending time outside with her family and five dogs, the collection fuses these great passions with Alesha’s impeccable sense of style.   Known for her style credentials and loved by the nation for her jaw dropping BGT looks, Alesha said:...

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