Last night the agency celebrated in style to welcome Giovanna Fletcher to the Regatta Great Outdoors family with an exclusive London launch event.

The Label PR team was out in force to deliver a beautifully styled dinner for Gi’s first collection for the UK outdoor retailer. A stunning table greeted guests featuring raw seasonal fruit and vegetables to echo the campaign shoot’s country house concepts. Place settings on freshly made jam jars using foraged fruit made a great conversation starter for everyone taking their seat and the party went on into the evening.

The Autumn/Winter pieces include eight must-have coats which were displayed to guests in The Chapel Room at Arber House, followed by a delicious sit-down meal using the best seasonal ingredients.

Guests included Gi’s husband Tom Fletcher from McFly, her friends Georgia Jones and Izzy Judd as well as a host of Label’s press and influencer contacts – such as Daily Mail, Grazia, Clemmie Telford, Anna Whitehouse, Kerri Northcott and Kelsey Parker.

The event was a huge success with resulting fashion press coverage and social posts from guests whose combined following was more than six million!

Congratulations to the team at Regatta. Bring on the next collection Gi!