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Social media in lockdown

The past few years, social media has experienced many changes keeping marketeers and PRs on their toes. From the introduction to IGTV, Instagram Stories and popularity of TikTok and Twitch, the ways of creating and reaching audiences has expanded. With this, we also saw a rise in negativity across social media. People began to turn ‘off’ due to hard sells and poorly placed sponsored posts, while trolls and cancel culture seeped into all aspects of social. Digital marketing can be a difficult place to navigate in search of guaranteed success especially due to changing algorithms and engagement rates; However, as we’ve seen with the Covid-19 pandemic, digital connections are more important than ever. Sabrina Barr writing for The Independent hit...

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LABEL joins forces with Coppafeel

  LABEL has joined the fight with Coppafeel. Known and loved for their incredible approach to education and awareness of breast cancer, the charity has recruited the help of LABEL to support the next infamous seven day trek – which last year celebrated its tenth anniversary with Coppafeel ambassador Giovanna Fletcher as well as Frankie Bridge, Olivia Buckland, Alex Bowen, Candice Brown, Nadia Sawalha and 100 other trekkers take on the challenge across the Himalayas. One of LABEL’s favourite influencers INPO headed to the Himalayas as a trekker, decked out in our client Regatta Great Outdoors - the brand sponsored INPO (Vickie) by making a donation to Coppafeel to show their support. The LABEL team followed Vickie’s journey while she...

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Kimberley Walsh x Regatta SS20 press launch

Following the sell-out success of the AW19 collection, Kimberley Walsh is launched her spring summer collection with Regatta Great Outdoors to great acclaim.Taking inspiration from traditional seaside towns and the great British weather, the eight-piece collection brings together everything you could want for Spring/Summer – come rain or shine. With a strong emphasis on lightweight jackets in bold colours and pieces perfectly combining function and style, the collection is the brand’s strongest collaboration to date. The fantastic campaign, shot in Santander, Spain in 2019, was splashed across eight pages of OK! Magazine for an exclusive look at the collection, with key coverage also spanning four pages of S Magazine (Sunday Express). To celebrate the launch, Label PR delivered bespoke “K”...

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