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Proactiv announces Kendal Jenner

Skincare brand Proactiv announced Keeping Up with the Kardashian star Kendall Jenner as the latest global ambassador of the brand. Having struggled with her skin during her teens, Kendall is now an avid fan of the Proactiv skincare brand, with the Amazonian Purifying Mask, Green Tea Moisturiser and Charcoal Cleansing Brush three of her key favourite products. “We went through an extensive process with Kendall before the contract was signed where she used the product, commented on her results, collaborated with us and made sure that this was a product that worked for her,” Marc Kravets, general manager of Proactiv. LABEL PR are excited to be working on the Kendall Jenner UK launch. www.proactiv.co.uk

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Influencer Testimonials

Natalie Winter “I worked with Label PR on a project for Footasylum Womens, which involved doing a shoot with the brand and an interview. I thought it was lovely that the girls from Label PR actually came to the shoot rather than just setting me up to meet the brand. I found them very professional whilst also being friendly and fun, they made me feel comfortable straight away. I would love to work with them again, I had so much fun on the project!”   Just Skai The team at Label PR are in regular contact with me for various projects including my recent collaboration on the Proactiv+ Influencer Community campaign, which was over six months of working on events and...

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2019 and looking forward

The landscape is forever evolving, twisting and turning as different platforms and publications try new things. It is trial and error which of course will determine what the industries future successes become, but we have our eyes on a couple of trends below. VIDEOVideo has been on our radar for a number of years now, and there are no signs of this format slowing down. The future most certainly is video, with some experts saying that over 80% of what we consume online will soon be video content. YouTube held this crown for a decade, but other platforms have jumped on the band wagon with Facebook launching “Premiere” late 2018. AUTHENTICITY“Millennials seek authenticity. That’s why millennials are the future of...

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GIRL VS CANCER

Lauren Mahon, also known on social as @girlstolelondon, not only went through one of the most chaotic and uncertain years of her life last year, but she has since inspired women all over the country with her story and trust us, it’s a story you want to hear! When you are in your thirties, you expect your biggest worry to centre around what you and your partner have planned at the weekend, what to cook on Thursday evening and making sure you set a reminder to send your parents birthday cards. Frantically losing your mind at your new credit card statement and convincing yourself that your recent shopping splurge was an absolute must, is familiar to all of us. Breast cancer...

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The Alesha Edit x Regatta

Alesha Dixon has teamed up with Regatta Great Outdoors to create an exclusive fashion Edit of six opulent coats and must have jackets – making the ultimate collection for the emerging AW18 coat trends. The Alesha Edit is made up of six luxury coats and jackets all infused with Alesha’s modern twist, incorporating high shine fabrics and luxurious faux fur in rich tones of deep navy, bold burgundy, winter white and timeless black. Inspired by Alesha’s love of fashion and spending time outside with her family and five dogs, the collection fuses these great passions with Alesha’s impeccable sense of style.   Known for her style credentials and loved by the nation for her jaw dropping BGT looks, Alesha said:...

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