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Launching The Alesha Edit

Label PR invited key journalists and influencers alike to come and celebrate the launch of The Alesha Edit with Regatta Great Outdoors - a collection of 6 luxury jackets for AW18. Alesha Dixon hosted a fun and lively dinner at The Boundary Rooftop Terrace, while guests were able to mingle in the sunshine, peruse the collection and pose for the obligatory selfie in front of the step and repeat board with Alesha of course. Our photographer Tom was on hand to capture the evening, while guests sipped cocktails and fizz while the sun went down. Thank you to everyone who came and made the event a huge success. #TheAleshaEdit

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AW18 Regatta launch

Label PR hosted a successful drop in AW18 press launch to showcase Regatta Great Outdoors men’s, women’s and children’s collection at one of our favourite spa venues, Cowshed! Journalists were offered a variety of treatments including manicures, pedicures, LED facials, massages which obvioulsy went down a treat. Before and after their treatment the guests were shown the collections over a tasty breakfast and Label PR were able to catch up with key contacts on upcoming features. The event was oversubscribed with attendees from Harper’s Bazaar, Stylist, Mail Online, Cosmopolitan, Sunday Times Style coming down to see Regatta’s latest products leading to multiple coverage opportunities. Thank you Cowshed for having us! It was a fantastic event as always and a great...

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Amy Willerton announced as the new face of Proactiv

Skincare brand Proactiv+ launched Amy Willerton, a model and TV presenter as the latest brand ambassador. Willerton joins an alumnus of Proactiv+ celebrity faces including Katy Perry, Adam Levine, Nicole Scherzinger and Jorgie Porter. Label PR executed the launch of the collaboration, working with press and influencers to create a 360degree campaign. Willerton said of her experience and being named as a Proactiv+ Ambassador: “I’m overjoyed to share my Proactiv+ skincare journey. I’ve been using the brand’s range of products for many years. When this product was introduced to me it really did change my life because I know what having confidence through clear skin can do for your life.   I used so much makeup to cover up my...

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LABEL PR 2.0

Last month, Label PR saw a Director takeover by its original founder, Lee Bloor alongside newly announced Company Directors Jessica Thornton and Almina Wilson - who were previously employed by the agency as PR Account Director and PR & Creative Director respectively. The trio have known and worked together for over a decade, delivering an unrivalled partnership and deep-rooted understanding of each other, the industry, and how to create award winning campaigns for clients. At the time of the takeover, new co-owner of Label PR Lee Bloor, said: “Our USP is that we’re ‘an anti-agency’ breaking the mould of how clients are serviced. Our fresh approach will give our brands top-level access and flexibility to use the Partners as an...

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Take a step forward with Moda in Pelle

Following a three-way competitive pitch women’s footwear retainer Moda in Pelle, has appointed Label PR to manage all UK press and publicity with a focus on influencer outreach and VIP services - alongside social media support. Founded in 1975, Moda in Pelle has over 40 retail stores and concessions across the UK. Label PR has been tasked with increasing footfall and traffic to the brands stores and website www.modainpelle.com by delivering the brand’s key messages of quality, affordable luxury and stunning design, with a schedule of press and blogger activity, alongside a systematic VIP gifting campaign and targeted events. We’re thrilled to have been appointed by a brand with such a strong heritage in footwear and design. With a varied...

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