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Put influencers to work

Whether they are sitting in the front row at London Fashion Week, fronting a campaign on social media or attending VIP launch events, the IT crowd of influencers are number one on the list for any millennial brand. Rewind three or four years and it all seemed so simple, when a gift package was used as a form of payment and, in turn, social following, traffic and sales peaked! Fast forward to 2017 and top tier bloggers are earning hundreds of thousands of pounds for a single Instagram post. Influencers are shaping the future and customer purchasing habits. And although many marketers understand the need for them, the first question often asked by brands is, what is our return on...

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Curvissa's AW influencer launch

Floral decor to die for, the most Instagram worthy venue, afternoon tea and the Curvissa autumn winter collection to be unveiled. What is not to love? From the table decoration, to the iconic view overlooking St. Pauls Cathedral, every intricate detail was in place to give guests a sense of the new season, key pieces and inspiration for the brands campaign. If any venue was meant for Instagram, it was this one! As the bloggers and press started arriving, everybody caught up with each other and the constant giggling and clinking of prosecco glasses became contagious, so much so, Instagram stories had an endless influx of content and social media was overrun with brand mentions, incredible snaps of the collection and...

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Footasylum Womens LFW Takeover

Fifi was first up and started the day at her model agency, where she shared everything from practicing her walk, measurements, head shots and the experience of being in hair and makeup beforehand! Carmen headed to The Strand to begin her takeover during LFW, from paparazzi to influencer and blogger cliques, this was the main spot to be especially when you want your outfit snapped and to see what everybody else is wearing! She then made an appearance at The Blogger Hangout to relax and catch up with some friends before heading over to The Apartment which, FYI was the place to be during LFW. Carmen ended the day on a high with the Jiri Kalfar presentation. Both influencers shared...

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Footasylum Womens opens flagship store

Label PR were tasked by Footasylum Womens to launch their first ever standalone store in Leeds City Centre. Social media was already buzzing in anticipation of the luxury launch thanks to fabulous invites hidden inside 3D confetti balloons. Key social influencers such as, Imogen Hudson and Layla Panam were driven to the event in a fleet of branded black cabs. They joined influencers like Millie Cotton and Kitty Cowell in creating exclusive campaign content for the #FAmyway follow-up digital campaign on their social media channels. A temporary Snapchat filter offered guests an exclusive behind the scenes access to the party and drove traffic to the brand’s social media channels. Guests threw shapes to a scorching set from DJ Snoochie between browsing the...

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Mark Hill lands at V Fest

Mark Hill took over V Festival and made it the go-to girly styling destination, providing all things ombre, pink and glitter! Through numerous design and development meetings, Label PR created a container concept, which allowed festival-goers to receive hair treatments in the custom built shipping container. Created for the brand in pink and orange ombre, the container travelled the nation to arrive at V Festival for a manic two day style stop-off.Label PR pulled on their steel toecap boots and hard hats for this project. From site visits to health and safety we had it covered. Providing V Festival with all the relevant documentation and assessments, we were able to ensure Mark Hill were fit to pass the test.In the...

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