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Footasylum Womens LFW Takeover

Fifi was first up and started the day at her model agency, where she shared everything from practicing her walk, measurements, head shots and the experience of being in hair and makeup beforehand! Carmen headed to The Strand to begin her takeover during LFW, from paparazzi to influencer and blogger cliques, this was the main spot to be especially when you want your outfit snapped and to see what everybody else is wearing! She then made an appearance at The Blogger Hangout to relax and catch up with some friends before heading over to The Apartment which, FYI was the place to be during LFW. Carmen ended the day on a high with the Jiri Kalfar presentation. Both influencers shared...

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Footasylum Womens opens flagship store

Label PR were tasked by Footasylum Womens to launch their first ever standalone store in Leeds City Centre. Social media was already buzzing in anticipation of the luxury launch thanks to fabulous invites hidden inside 3D confetti balloons. Key social influencers such as, Imogen Hudson and Layla Panam were driven to the event in a fleet of branded black cabs. They joined influencers like Millie Cotton and Kitty Cowell in creating exclusive campaign content for the #FAmyway follow-up digital campaign on their social media channels. A temporary Snapchat filter offered guests an exclusive behind the scenes access to the party and drove traffic to the brand’s social media channels. Guests threw shapes to a scorching set from DJ Snoochie between browsing the...

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Mark Hill lands at V Fest

Mark Hill took over V Festival and made it the go-to girly styling destination, providing all things ombre, pink and glitter! Through numerous design and development meetings, Label PR created a container concept, which allowed festival-goers to receive hair treatments in the custom built shipping container. Created for the brand in pink and orange ombre, the container travelled the nation to arrive at V Festival for a manic two day style stop-off.Label PR pulled on their steel toecap boots and hard hats for this project. From site visits to health and safety we had it covered. Providing V Festival with all the relevant documentation and assessments, we were able to ensure Mark Hill were fit to pass the test.In the...

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Mark Hill Pick N Mix wand launch

Another grand event for the Label PR team, and this time it was the incredible launch for Mark Hills brand new Pick N Mix Interchangeable Wand. Hosted at the Icetank in central London, journalists, top bloggers and celebrities including official brand ambassador Charlotte Crosby as well as Billie Faiers, Megan McKenna, Binky Felstead and the cast of Love Island flocked to the venue to meet Mark Hill himself and get the exclusive preview of the brand new hair styling tool. With celebratory vibes all around, cocktails galore and Lauren Pope providing an amazing DJ set, it was truly a night to remember. The Mark Hill stylists demonstrated the brand new tools and styled up the guests, while other attendees helped themselves...

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Live! activewear UK launch

To launch LIVE UK! with a bang, Label PR hosted an incredible event at the lavish terrace suite of The Soho Hotel for key fitness bloggers, press and influencers including Millie Mackintosh. It was the perfect intimate and relaxed atmosphere for viewing the exclusive new collection and introducing the brand. The Brazilian born brand (known for making waves with some of our favourite Victoria Secret models) showcased their current collection over Caipirinhas and canapés while escaping the London rain as well as treating guests to a sneak peek of their Endless campaign which was shot in Punta Cana featuring the beautiful Nina Agdal. With stores across Brazil, Miami and now a flagship on London's Kings Road, the activewear brand is the...

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