Oti mabuse x bravissimo
LABEL has proudly worked with multi-channel lingerie retailer Bravissimo throughout 2022, across all press and communications for a specially briefed year-long project - including unveiling the brand’s first celebrity partnership with Strictly Come Dancing star Oti Mabuse.
As an agency, we ensured that Bravissimo is at the forefront of all lingerie press, TV and influencer stories this year. We've achieved this using Label PR's award winning skills across:
Influencer marketing
Community growth
Media relations
Creative mailer execution
Event production
Celebrity campaign management
1.1B
PRESS CIRCULATION
6.2m
INFLUENCER REACH
100+
PRESS CUTTINGS
Hero coverage included appearance on Loose Women, Mail Online, Red, Hello, S magazine among others.
Press and gifting took centre stage with paid influencer campaigns offering support for key campaigns.
Paid Influencers made up 12%
Gifted Influencers made up 35%
Press made up 53%
YEAR BREAKDOWN
- PAID INFLUENCERS
- GIFTED INFLUENCERS
- PRESS
- PAID INFLUENCERS
- GIFTED INFLUENCERS
- PRESS
