REGATTA GREAT OUTDOORS 2022

Throughout 2022 LABEL worked across multiple campaigns with Regatta Great Outdoors including:

Rochelle Humes x Regatta SS22

Freddie Flintoff x Regatta SS22

Josie Gibson Edit SS22

Orla Kiley x Regatta SS22 and AW22

Giovanna Fletcher x Regatta AW22


From initial brainstorming sessions to brokering the deals for our client, LABEL was there at every step, and launched the collections to UK press and content creators by executing stand-out media campaigns, creative mailers and events attended by celebrity guests, journalists, and content creators.

Alongside these stand out campaigns, LABEL also brokered a CoppaFeel! trek sponsorship, collaborations with This Girl Can and The Mum Club, launched further collections with Hasbro’s Peppa Pig and Wearable Technology.

Each campaign KPI set by the client was overachieved and meticulous planning throughout gave each campaign space to shine.

Freddie Flintoff SS22 Regatta
Rochelle SS22 Regatta
Orla Kiely Regatta SS22

1,311

PIECES OF COVERAGE IN ONE YEAR

157M

TOTAL NEWS COVERAGE REACH

7.3m

Total value had the same space been purchased as advertising

NEWS VALUE

TOTAL INFLUENCER FOLLOWING OF COVERAGE (GIFTING ONLY)

83.9M

Press and gifting took centre stage with paid influencer campaigns offering support for key campaigns.

Paid Influencers made up 25.5%

Gifted Influencers made up 38.3%

Press made up 36.2%

YEAR BREAKDOWN

Rochelle x regatta ss22 launch event

Rochelle SS22 Launch press dinner at SPRING
Rochelle SS22 Launch press dinner at SPRING
Rochelle SS22 Launch press dinner at SPRING

giovanna x regatta AW22 launch event

Giovanna AW22 Regatta collection
Giovanna AW22 Regatta launch dinner
Giovanna AW22 Regatta launch dinner

LABEL CAN DO THE SAME FOR YOU

LABEL can work with any budget to make your launch a success. Get in touch to see what we can do for you.