Curvissa AW17 Afternoon Tea Event
Floral decor to die for, the most Instagram worthy venue, afternoon tea and the Curvissa AW17 collection to be unveiled. What is not to love?
Instead of sitting in the office, Label PR hit the beautiful Balcony Room at Swan Shakespeare’s Globe to introduce top bloggers and Editors to the latest Curvissa collection.
From the table decoration, to the iconic view overlooking St. Paulai??i??s Cathedral, every intricate detail was in place to give guests a sense of the new season, key pieces and inspiration for the plus-size brandai??i??s AW17 campaign.
If any venue was meant for Instagram, it was this one! As the bloggers and press started arriving, everybody caught up with each other and the constant giggling and clinking of prosecco glasses became contagious ai??i?? so much so, Instagram stories had an endless influx of content and social media was overrun with brand mentions, incredible snaps of the collection and the eventai??i??s finishing touches.
Top of the list for social media sharing were our Press Loves and Blogger Loves hanger tags which gave guests the opportunity to tell us their favourite pieces and post to their social channels to tell their followers too. The fun continued with guests having an impromptu trying on session with the pieces they all truly loved.
They came, they saw and they loved the brand’s new collection and raved about the AW17 campaign shoot which is one of our favourites to date, even if we say so ourselves! Bring on next season.