an evening in the woods with gi

To celebrate Gi’s third collection with Regatta, Label created an oaisis in the forrest with a private dinner with Nomadic Dinners. A group of creators and celebrities were welcomed with a glass of bubbly and canapés, taken on a forage around the woodland, and returned to the tents to check out the AW23 collection and be cooked a four course meal over fire with a personal chef.

The evening ended by roasting marshmallows over the fire serenaded by a harpist. Label PR secured social coverage via guests’ IG who posted and captured the event beautifully. Ahead of the event Label ensured all guests were gifted jackets to wear on the night.

Celebrity and content creator attendees included Georgia Jones, Candice Brown, Kelsey Parker, Cheethams with Dreams (Becky and Hannah), Lavena Back, Helen Brookes, Cara Dela Hoyde, Jade Corran, Nkateko Dinwiddy.

The total number of social posts on the night reached 87, with a total reach of 5.1m.

The event was a huge success and Label are so pleased to work with Regatta, Giovanna Fletcher and team on this amazing launch.