Optical Express Illusion Blogger Night
Itai??i??s been a busy few months at Label PR, with lots of exciting new campaigns, including a blogger event we organised for one of our new clients;Ai??Optical Express. Devised to introduce the new SS17 frames and further eye care services to key influencers, attendees got the chance to chat through their problems with a trained optician whilst enjoying a number of money canai??i??t buy experiences!
Playing on the optical illusion theme, we sent 3D invites to handpicked VIPs inviting the guests to come along and pick out a fresh pair of specs. The intriguing invitations included decoding glasses and a personalised glasses case, which sparked some great conversations on social media!
And the illusions didnai??i??t stop there. Everyone loved the delicious food fromAi??Meringue Girls, which had a different taste or texture than expected (think chocolate meringues disguised as burgers!).
The bloggers were also treated to live illustrations fromAi??Badly Drawn Models, and had plenty of opportunities to get some unique selfies in our distorted branded mirrors, which lined the venue walls. Guests could also watch live makeup demonstrations specifically designed for glasses wearers ai??i?? whilst enjoying a glass of champagne or two.
As everyone headed back home, we received lots of positive feedback from our blogger community, who enjoyed a memorable but informative evening getting to know what Optical Express can offer.