International skincare brand Proactiv+ has launched model and TV presented Amy Willerton as their latest brand ambassador. Willerton joins an alumnus of Proactiv+ celebrity faces including Katy Perry, Adam Levine, Nicole Scherzinger and Jorgie Porter.
To celebrate, Label PR executed the launch of the collaboration, working with press and influencers to create a 360 campaign.
Willerton said of her experience and being named as a Proactiv+ Ambassador:
“I’m overjoyed to share my Proactiv+ skincare journey. I’ve been using the brand’s range of products for many years. When this product was introduced to me it really did change my life because I know what having confidence through clear skin can do for your life.
I used so much makeup to cover up my blemishes, it was my comfort blanket. So, I think for me it really was learning how to take control of my skin that made the difference. A big part of that is learning to clean my skin properly. I only ever used to use facial wipes to clean my skin in the evenings and that doesn’t actually remove make up properly. What’s fantastic about Proactiv is that it is a simple system. You just follow the 3 steps to get rid of your current blemishes and also prevent new ones.”
Willerton’s long-standing experience with Proactiv+ made her the perfect choice for the brand, with her TV advert debuting on 7th April 2018.
2019 is set to bring Proactiv’s biggest ever name with the new face of the brand being unveiled in January.