Twitter on a phone with coffee cup

The character allowance, twice the freedom, twice the content

Lee Label PR

During September, Twitter carried out a test allowing a small group of users to benefit from a brand new 280-character allowance per Tweet. During the trial, users proposed that the new feature could increase engagement and ultimately help gain followers, providing a win-win for both online influencers and brands. We know what you’re thinking, it could essentially take away the …