Dare 2b Hiking Event in the Lakes

Label PR organised and invited trail running and hiking influencers to join Dare 2b for a two-day event at the famous Coniston Water in the Lake District. Guests were invited to enjoy a guided trail running or hiking route whilst kitted out in Dare 2b's latest SS26 collection. The event was an opportunity for the brand to build on its active outdoor community whilst giving them a chance to test out the new kit in action.

As a result, the brand secured 120 pieces of organic social coverage across Instagram stories, grid posts and reels, tapping into each influencer's engaged audiences of runners, hikers and outdoor enthusiasts. This helped increase Dare 2b's visibility within the outdoor active community and demonstrate how versatile the SS26 collection is for different outdoor activities.