Gola x Maximilian Raynor at London Fashion Week

Label PR reached out to up-and-coming fashion designer Maximilian Raynor and secured an exclusive sponsorship with Gola Classics for his AW26 collection debut, 'Post Me Your Last Kiss', at One Hundred Shoreditch during London Fashion Week. The sponsorship included featuring bags and trainers from Gola's SS26 collection in the catwalk show, brand mentions in the show press release and the official London Fashion Week show schedule — plus show and afterparty tickets for key influencers and friends of the brand. Label PR supported Gola with a curated guestlist and facilitated a branded taxi to escort tastemakers to and from the show. The sponsorship was an opportunity to reintroduce the Gola brand to the fashion crowd and be part of one of the industry's biggest events, London Fashion Week.

As a result, show guests included key UK and international press, celebrities and influencers — who all saw Gola's iconic trainers reimagined into heels and the classic messenger bags incorporated into Maximilian's collection story. This garnered press coverage in key publications, 77 social posts and 25M total social reach.