Gola x Townhouse Takeover

Label PR supported Gola Classics with another Townhouse takeover, this time for the SS26 collection. After the success of the AW25 nail event also organised by Label PR, the team invited press and influencers to enjoy a morning of complimentary hot drinks whilst having a manicure or pedicure inspired by the colours from the SS26 collection, then gifted a pair of trainers of their choice from the collection in a branded tote bag.

The Label PR team made sure to include branding in the space with Gola towels, aprons and signage, plus members of the Townhouse team were gifted a pair of trainers from the SS26 collection to wear for the day. The event was the perfect opportunity for Gola to connect with key press face-to-face and for the press to see the trainers in person, the different ways Gola can be styled, and how they could fit into stories they're working on.

As a result, the event secured 25 social media posts, coverage in Telegraph Magazine and a 100% guest turnout. Sample and image requests followed for spring/summer inclusion in shopping galleries and editorial shoots from key titles including Woman & Home, Glamour and more.