Regatta x PGL Partnership

Label PR brokered the second year-long partnership between PGL, the UK's leading outdoor education provider, and the UK's most recognisable outdoor and clothing brand, Regatta Great Outdoors.

The partnership extended the brand's collaboration across PGL's Education programmes and reinforces the shared commitment to getting more young people outdoors. Building on a successful first year as Official Outdoor Kit Partner for PGL Kids' Camps and Family Adventure Holidays, Regatta has broadened the partnership to support PGL's core Education business. As part of the extension, Regatta will provide 6,000 waterproof jackets and trousers for school visitors attending PGL centres across the UK in 2026.

To capture the spirit of the partnership, Label PR onboarded content creator @daywithdad to feature in the campaign with his family and provide an engaging narrative throughout and post-launch to highlight the key messages of the partnership between PGL and Regatta. Further into the partnership, creators and their families were invited to discover PGL moments with Regatta, and create content to give ongoing momentum for the campaign and offer new touch points for the brand's social teams.

The partnership will continue until March 2027.